Dealer program
Sell Swellforge Surf
We're recruiting independent surf shops, surf schools and specialist online stores to carry our surfboards and surf hardware.
Who we're looking for
- Independent surf shops
- Surf schools & rental operators
- Coastal outdoor & board stores
- Specialist online surf retailers
Why stock us
What dealers get
Margin that pays the rent
Tiered wholesale pricing on surfboards and surf hardware, shared in full once you're approved.
A thin dealer map
We don't flood a coastline with stockists. Fewer dealers means less discounting and better sell-through.
Hardware that adds to every ticket
Fins, leashes, traction and bags that sit next to every board — easy add-ons your staff can actually recommend.
Assets ready to go
High-res photography, spec sheets, size charts and point-of-sale material for your floor and your website.
Staff who know the shapes
Product training so your team can match each surfer to the right outline, volume and fin setup.
A real human on the line
Dealers talk directly to the Swellforge Surf sales team for orders, restocks and warranty questions.
How it works
- 01
Apply
Send us your shop details using the form below.
- 02
Talk
We set up a call to understand your customers, your waves and your floor.
- 03
Agree terms
Dealer pricing, minimums and payment terms are set out in each signed dealer agreement.
- 04
Stock up
Place your opening order and get your marketing kit and staff training.
Dealer application
Apply to sell
Prefer email? Write to sales@swellforgesurf.com with your shop name, location and website.
Dealer FAQ
Who can become a Swellforge Surf dealer?
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Independent surf shops, board rental operators, surf schools, coastal outdoor stores and established online retailers that sell to surfers. We look for shops with a real connection to the water and staff who can talk boards with customers.
Is there a minimum opening order?
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Yes. Opening and reorder minimums depend on your location and whether you stock surfboards, surf hardware, or both. We share the exact numbers once your application is reviewed.
Do you protect dealer territory?
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We keep our dealer map deliberately thin. Where a shop commits to a full range and consistent reorders, we can discuss local area protection as part of the dealer agreement.
What support do dealers get?
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Wholesale pricing, high-resolution product photography, spec sheets, point-of-sale material, staff training on our shapes, and a direct line to the Swellforge Surf sales team — not a ticket queue.
Can I sell online as well as in store?
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Yes. Approved dealers can list our products on their own website, provided they follow our minimum advertised price policy and use our supplied imagery.
How do I apply?
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Fill in the dealer application on this page or email sales@swellforgesurf.com with your shop name, location, website and what you currently stock. We reply to every application.